In terms of copytesting, all of the following criticisms have recently been voiced, except:
A) copytests stifle creativity that is needed to produce ads that stand out
B) copytests favor emotional approaches in advertising
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising
B
Business
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What is the difference in the number of rooms that should be held by the Stone Lion if the standard deviation of corporate demand increases by five and if it decreases by five?
A) 1 B) 2 C) 3 D) 4
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What is the difference between a tax-backed bond and a revenue bond?
What will be an ideal response?
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