Wholesome Pet Food has successfully specialized for 20 years in high-quality pet food made from all-natural ingredients and organically raised lamb. This brand has a strong following and is recommended by veterinarians who practice in affluent neighborhoods. Wholesome's main supplier of lamb has announced that the price for lamb will be 15 percent higher next year. Which one of the following is
true?
A) Wholesome will probably be able to pass the cost on to its customers because they are less sensitive to price increases than the average buyer.
B) Companies pursuing Wholesome's business strategy are especially vulnerable to this risk.
C) If Wholesome raises its pet food prices, customers will turn to less expensive brands such as Purina.
D) Wholesome probably operates on very thin margins, and a cost increase will threaten its ability to earn average returns.
A
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Which of the following best describes the role of the researcher in problem definition?
A) to help managers ensure they have properly defined the problem B) to help managers ensure they have properly defined the problem particularly when managers have not yet defined the problem in general terms C) to help managers ensure they have properly defined the problem particularly when managers have already defined the problem very specifically D) the researcher should not be involved in problem definition but must remain totally objective E) none of the above - managers define problems and researchers carry out the research objectives
An explanation of ___________ is each member is asked the same question in relation to a work issue and requested to write as many answers as possible. Answers are read aloud and recorded for discussion. Then the ideas are put to the vote. No criticism or judgment of any ideas is allowed.
What will be an ideal response?