What guidelines related to empowerment were violated by Ken Hoffman? By Ruth Cummings?
What will be an ideal response?
Answer: Ken violated many empowerment principles. He did not delegate completely (rather, he acted as if he did, but criticized Ruth for not following rules?which he had not informed her of, another violation). He gave her no deadlines and set an ambiguous goal. He did not specify the level of initiative he expected of Ruth, nor did he encourage her to help set objectives. Ken did not give her enough authority to carry out the responsibility with which he charged her, nor did he provide any support to carry out the tasks he assigned. He did not foster personal mastery experiences or model properly, and he certainly did not show confidence in her.
For her part, Ruth did not seek to clarify the objectives or have Ken specify acceptable levels of performance. She also should have asked about the budget, requested more information, and asked more about her accountability.
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All of the following are trends impacting the use of integrated advertising and marketing communications except:
A) advances in information technology B) increases in perceptions of brand equity C) changes in channel power D) increase in global competition
IT managerial jobs are outsourced easily because of the universal standards used by the Internet
Indicate whether the statement is true or false