What is one important rule to keep in mind when using
humor as an attention-getter?
What will be an ideal response?
Answers can come from the following guidelines: Be sure it relates to the topic
and/or occasion; try out the humor on someone else; do not be demeaning to a particular
group of people; make sure it is understandable to your audience.
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This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
A. hits B. gross impressions C. reach D. both A & B E. both B & C F. all of these G. none of these
According to PR ethics scholar Shannon Bowen, which two types of ethics are most relevant to PR practitioners?
a. situational ethics and absolutism b. utilitarianism and absolutism c. agent-based ethics and utilitarianism d. virtue ethics and situational ethics