Explain how companies identify and use brand ambassadors and brand evangelists
What will be an ideal response?
Companies may seek out customers who blog about a product or share opinions about a product online. Companies give evangelists and ambassadors special access to the company and its marketing strategies, and in turn the evangelists and ambassadors spread positive word of mouth about the brand.
Business
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Which of the following is a key factor in the distribution strategy for services?
a. customization b. price c. competitors d. number of intermediaries and outlets
Business
Almost all major purchases result in ________, or discomfort caused by postpurchase conflict
A) need recognition B) cognitive dissonance C) consumer ethnocentrism D) conspicuous consumption E) consumer capitalism
Business