What is market segmentation? In a short essay, discuss how international firms use market segmentation
What will be an ideal response?
Market segmentation refers to the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each grou
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Negotiated transfer pricing is not always used because of each of the following reasons except that
a) negotiations often lead to different pricing strategies from division to division. b) opportunity cost is sometimes not determinable. c) market price information is sometimes not easily obtainable. d) a lack of trust between the negotiating divisions may lead to a breakdown in the negotiations.
A(n) ________ clause is a contractual provision that says that the price will be adjusted according to the inflation rate
A. stabilization B. indemnification C. force majeure D. maintenance of value