Choose the research term that describes "using half of the measuring items for one measurement; the other half at another measurement."

A. Validity
B. Reliability
C. Test-Retest reliability
D. Split-Half reliability

Answer: D

Communication & Mass Media

You might also like to view...

The Internet offers information that is checked for credibility and reliability before being made available to the public.

a. True b. False

Communication & Mass Media

Entertainment came into the age of mass communication and began to reach large, mass audiences with the introduction of

A) Johannes Gutenberg's movable type. B) romance novels. C) pulp Westerns and dime novels. D) television.

Communication & Mass Media