A direct quote in Bombay tells one how many British pounds can buy one Indian rupee

U.S. News & World Report is an example of a reference material

Indicate whether this statement is true or false.

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

A) geographic B) psychographic C) benefit D) demographic E) occasion