In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM) and retailers (e.g. Walmart), rather than consumers

The societal marketing concept is integral to the practice of

A) integrated marketing communication. B) brand authoring. C) economic logic. D) word-of-mouth. E) corporate social responsibility.

If you were the risk manager of the World Trade Center buildings, what loss prevention or reduction technique could you have implemented before the 9/11/01 tragedy that might have made a significant difference in the number of lives lost?

A) Guards on the roof of each building B) Evacuation procedures that required everyone to leave after any sign of loss C) Stronger exterior building materials D) Better background screening of all who were allowed to work in the building