"Pathos" is the word Aristotle used to refer to a speaker's logical appeal.

Indicate whether the statement is true or false.

Answer: False.

Communication & Mass Media

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Yoash Wiener (1988) identified two factors that affect socialization of employees and could determine the success of socialization efforts-loyalty and congruency

What will be an ideal response?

Communication & Mass Media

Which of the following is not a responsibility of a local sales manager?

a. establishing sales quotas for each AE b. supervising local AE’s c. helping the GSM to set advertising rates d. helping the GSM to set revenue projections e. liaison with the station’s rep firm

Communication & Mass Media