The Frankfurt School
a. included a group of intellectuals who helped focus scholarly attention on the role of
the mass media in modern societies.
b. critics' analytical work was called critical theory.
c. was the name of the university where Karl Marx developed ideology theory.
d. scholars' analytical efforts looked at "the culture industry."
e. All of the above.
a, b, d
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External communications specialists may be required to have a broad range of journalism and media production skills
Indicate whether this statement is true or false.
Which of the following was asserted by Howard Bowen?
a. Every organization is entitled to public relations representation. b. Corporations should be transparent with their stakeholders. c. The government should support equal opportunity in the workforce. d. Businesses should enact decisions and policies that benefit society.