In which broad category of public relations jobs do practitioners bear the greatest responsibility of their personal success or failure?

A) corporations
B) nonprofit organizations and trade associations
C) governments
D) public relations agencies
E) independent public relations consultancies

Answer: E

Communication & Mass Media

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Aristotle?s definition of rhetoric includes ________

A) the process of discovering all the available means of persuasion B) the use of gimmicks to get what you want C) another term for public communication D) the process of learning about language and symbols

Communication & Mass Media

Your listeners will prepare themselves mentally to identify the

main ideas of your speech if you provide them with a clear A. introduction. B. thesis sentence. C. preview. D. transition. E. internal summary.

Communication & Mass Media