14. An __________ manages the creation and maintenance of attributes such as passwords and biometric information.

Which of the following is the disadvantage of marketing driven approach to the marketplace?

A) This kind of organization is slow to respond to changes. B) This approach is associated with high level of risk. C) It is not suited for high-scale products such as consumer goods. D) This approach does not consider customer opinion.

When conducting international marketing research, focus group moderators should not only be trained in focus group methodology but should also be familiar with the ________ of the country

A) language B) culture C) patterns of social interaction D) all of the above