Providing superior service to a firm's most valuable customers is likely to result in a maximization of the total business value generated over time
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Some customers are more valuable than others. By giving the most valuable customers superior service, a firm is more likely to keep them happy, increasing retention of these high-value customers and maximizing the total business value they generate over time.
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A) character B) capacity C) capital D) collateral
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