In saving or investing, the ________ the risk, the ________ the potential return

Maria Ramirez is conducting research to determine consumers' personal grooming habits

Because of the personal nature of many of the survey questions, Maria wants to select the contact method that is most likely to encourage respondents to answer honestly and that will allow her to easily collect large amounts of data. Which of the following is best suited to meet Maria's requirements? A) mail questionnaires B) telephone interviews C) individual interviews D) focus group interviews E) immersion group discussions

Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products

Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a ________. A) trade promotion B) point-of-purchase promotion C) sweepstake D) price pack E) advertising specialty