Which of the following terms best describes the set of products that the customer has no intention of buying?

A) evoked set
B) inert set
C) purchase set
D) latent set

B

Business

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The promotion practice that is most likely to contribute to a discriminatory result is:

A. promoting from within. B. posting promotional opportunities for a period of time. C. uniform application of promotion criteria. D. diversity in the racial composition of those making promotion decisions.

Business

To establish rapport, it is helpful to:

A) emphasize the key points through repetition. B) lecture at the audience. C) make frequent use of the word you. D) entertain for the sake of entertaining. E) use professional, formal language.

Business