The reliability of estimates is a critical factor in capital budget proposals

Orbed, a manufacturer of precious stones and jewelry, decides to expand its business to other neighboring countries. After an extensive research, it lists the countries where the dominant population is below the poverty line and decides not to enter the markets in these countries. In this scenario, Orbed is assessing the ____ of the countries

a. Political structure b. Natural resources c. Legal environment d. Demographic makeup

Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands

The advertising agency handling Moonburst's account decides that to promote Moonburst better, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and fit in with the modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message to the target audience. The advertising agency would be happy to trade-off audience selectivity and creative possibilities, if the medium satisfies the above criteria. Which of the following would be the best option for Moonburst? A) outdoor media B) radio C) magazines D) television E) Yellow Pages