In response to the government's decision to increase the taxes on the food industry, companies involved in the food services industry decide to form a coalition
It works together and launches advertisements to reveal the effect of the legislation on people's monthly expenditure and future savings. Which of the following is applicable here?
a) lobbying
b) peak associations
c) electoral support
d) public advocacy
D
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In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs
A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension
Which of the following is the aim of the product concept?
A) improve the marketing of a firm's best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers' demands D) focus on making continuous product improvements E) ensure that product promotion has the highest priority