Describe the lexicographic heuristic used to make consumer choices
What will be an ideal response?
The lexicographic heuristic is in use when the consumer chooses the best brand on the basis of its perceived most important attribute.
Business
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Consider the following time series data. Suppose that you use exponential smoothing with an alpha of 0.7 to fit a forecasting model. The forecast for period 7 is
Period Forecast Actual value Period 1 10 10 Period 2 10 11 Period 3 10.7 9 Period 4 9.51 12 Period 5 11.253 13 Period 6 12.476 11 A) 10.443 B) 12 C) 9.443 D) 12.443 E) 11.443
Business
Employees who report unethical corporate behavior are primarily known as ________
A) whistleblowers B) consultants C) tipsters D) advisers
Business