Which type of information will tell you the most about your readers’ attitudes toward certain topics?

A. demographic
B. psychographic
C. geographic
D. telegraphic

B. psychographic

Communication & Mass Media

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Given the task of preparing a speech, Susan decides to speak from an outline that can help her sound conversational and spontaneous. She wants to be able to adapt her remarks to the feedback she receives from the audience. She also wants to make more eye contact with the audience. What method of delivery will be BEST, given Susan's speech goals?

A) impromptu B) extemporaneous C) manuscript D) memorized

Communication & Mass Media

Discovery Health is an example of a

a. Foundation network. b. Subscription network. c. Subniche network. d. Premium network.

Communication & Mass Media