Using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategies to use would be:

A company has unearned revenues on its books. If the company fails to record a year-end adjusting entry for unearned revenues, then its financial statements

A) understate retained earnings and overstate revenues. B) understate net income and overstate retained earnings. C) understate revenues and understate liabilities. D) overstate assets and overstate revenues. E) understate revenues and overstate liabilities.

What is organizational behavior? How can the study of organizational behavior help managers?

What will be an ideal response?