Most toy manufacturers would agree that toys cannot be marketing profitability in countries without commercial television advertising directed toward children. In this scenario, commercial television advertising exemplifies the availability of appropriate __________.

What are the major consumer market segments?

What will be an ideal response?

A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The returns from such a strategy are likely to be greater if:

A. the product is already being offered by local companies in the nations that the company enters. B. the product is a generic product that requires little differentiation. C. indigenous competitors in the nations that the company enters lack comparable products. D. there is a high inflation in the nations that the company enters. E. the product is perceived to be very costly in the home country of the company.