Which of the following is true about survey research?
A) It involves sending observers to watch and interact with consumers in their natural environments.
B) It is best suited for gathering causal information.
C) It involves selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
D) The level of flexibility in survey research is lower than most other research methodologies.
E) Survey research is the most widely used method for primary data collection.
E
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Microsoft's bundling of personal computer operating systems with its Web browser is an example of
A. An environmental force that can constrain other organization's ability to pursue certain marketing strategies or activities B. Environmental variables and changes in those variables over time, helping to determine the ultimate success or failure of marketing strategies C. Changes in the environment creating new marketing opportunities for an organization D. Environmental variables affected or changed by marketing activities E. None of the above
With a growing family, Karen and Jeffrey know they should start investing more to provide for a secure future. Which of the following issues should they consider as they plan?
Karen and her husband, Jeffrey, are facing a new income tax situation this year. She is a corporate accountant and Jeffrey is an engineer. Their gross salaries total $89,000. Both graduated from four-year universities five years ago and are still paying off large student loans. She is now attending school part-time to prepare for the CPA exam. The Bosteins incurred considerable expenses in the process of adopting an infant this year, and they have the ongoing expense of daycare. In January of last year they closed on their new home. Although trained as an accountant, Karen's work has not involved income tax preparation. Help them consider the following questions. A) Interest paid on money borrowed to invest is an itemized deduction. B) Contributions to tax-deferred retirement accounts avoid taxes in the current year and grow tax-free until the time of withdrawal. C) Qualified dividends and capital gains are taxed at a lower rate than ordinary income. D) Municipal bond earnings are exempt from federal income tax. E) All of the above