________ computing refers to technology so prevalent, and easy to use, that the technology becomes a second thought, or nearly invisible to the user

When a cash register triggers a coupon for a product, it is called a:

A) bounce-back coupon B) scanner-delivered coupon C) cross-ruffing coupon D) response offer coupon

The brand equity of LifeSecure Inc., an American health insurance firm, was diminished when its top executives were subject to money laundering allegations. Which type of brand liability does this best represent?

A) customer dissatisfaction B) poor product conformance C) product or service failures D) poor record on social issues E) questionable practices