According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:
A) be upfront and clearly identify themselves as being with the company.
B) only identify they are with the company if a consumer asks.
C) never reveal they are with the company or its agency.
D) identify they are being sponsored by the company, but not say they are an employee.
A
Business
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