In the cases of multiple causation, your attributing the effect to a single cause will:

A. need to be supported with evidence.
B. cause you to lose credibility with the audience.
C. be warranted, provided that it passes the cause-and-effect tests outlined in the text.
D. be completely inaccurate.

Answer: B

Communication & Mass Media

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Audience judgments about a speaker's ethos are made very quickly

Indicate whether the statement is true or false

Communication & Mass Media

According to the text discussion Joe Walther’s social information processing theory:

a. people cannot form close relationships over the Internet b. people can form close relationships over the Internet—and it happens much FASTER than face-to-face relationships c. people can form close relationships over the Internet—but it happens much SLOWER than face-to-face relationships d. only people who are NOT shy can form close relationships over the Internet e. people can form close relationships over the Internet and it happens at the same pace as face-to-face relationships

Communication & Mass Media