After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address
Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?
A) e-mail hosting service
B) e-mail spoofing
C) catalog marketing
D) contextual advertising
E) permission-based e-mail marketing
E
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Many retailers employ a restocking system where sales information automatically leads to an order to replenish the store's inventory. This is known as a/an
A. Automatic delivery system B. Efficient consumer response system C. Customer satisfaction guarantee system D. Quantity control system E. Emergency response shelving system
A word, symbol, or slogan used alone or in combination to identify a product or sponsor is ________
A) protected under copyright law B) covered under trademark law C) not protected under trademark law D) eligible for copyright after 17 years