If you were the CEO of Exxon at the time of the Alaskan oil spill, what might you have done differently?
What will be an ideal response?
Going to Alaska and accepting responsibility for the oil spill might have gone a
long way toward defusing critics and might, in the long run, have been less costly.
Exxon also needed to communicate in a more effective and timely manner.
Further, Exxon needed a more effective spokesperson during its crisis. Either
Rawl needed more media training or someone else should have been in the
spotlight.
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_____ are to high-context, as _____ are to low-context
A. Japan and Saudi Arabia/United States and Canada B. Japan and United States/Canada and Saudi Arabia C. Canada and Japan/United Sates and Saudi Arabia D. United States and Saudi Arabia/Canada and Japan
Winston Electronics is releasing a new tablet and wants to reach more of its target audience and generate social buzz at the firm’s product launch event. Which of the following individuals should be invited to the event to help Winston accomplish this goal?
a. Adrian, a high-tech electronics blogger b. Ben, a local newspaper reporter c. Corinne, a technology trade publication editor d. Devin, a mainstream media journalist