Which of the following events tactics is recommended to a firm whose marketing objective is to
build brand awareness?
A) organizing hospitality tents at events
B) throwing launch parties
C) giving away samples at an event
D) increasing merchandising and promotion efforts
C
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A group of employees with whom a strong and long-term relationship is desired is:
A. contract employees B. temporary workers C. part-time employees D. core employees E. contingent workers
An appraiser is using the market data approach comparing the prices of comparable properties to the subject property. If the comparable properties have a feature that is not present in the subject property, the value of that feature will be:
A: Identified in the report but given no consequences; B: Ignored since no two properties are alike; C: Subtracted from the sales price of the comparables; D: Added to the sales price of the subject.