Tom and Nancy Boyle provide financial support for their two children. In addition, they provide financial support for Tom's aged father and Nancy's aged mother. The Boyle family can be described as a

If a company adapts or changes both a product and the communications, the company engages in a process called ________

A) straight extension B) product reinvention C) product adaptation D) dual adaptation E) full adaptation

Which of the following is NOT an example of a descriptive research goal?

A) to develop a profile of a target market B) to determine the cause of a sales decrease C) to estimate the frequency of product use as a basis for sales forecasts D) to determine the degree to which marketing variables are associated E) to determine the relationship between product use and perception of product characteristics