Intensive distribution requires offering products in only one outlet in each market area
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Intensive distribution requires wholesalers and retailers of many types. In contrast, shopping goods such as home appliances and autos require different market coverage because customers shop for such products by comparing features and prices.
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The average real estate brokerage is likely to spend the greatest option of its advertising dollars on
a. internet postings b. classified ads c. radio and television d. personal advertising
In the context of the reinforcement theory, reinforcers are ________
A) those consequences that immediately follow a behavior and increase the probability that the behavior will be repeated B) punishments or rewards that are given out for negative or positive employee behavior, respectively C) the specific, unambiguous goals that have been set for employees as a standard for measuring their performance D) the supervisors or managers who have the responsibility of monitoring and reinforcing desired employee behavior