A mission statement includes identification of an organization's ________

A) strengths and weaknesses
B) purpose and basic philosophy
C) assets and resources
D) resources and strengths

Answer: B
Explanation: Finding the organization's strengths, weaknesses, assets, and resources are all part of an internal analysis, so the choices indicating "strengths and weaknesses," "assets and resources," and "resources and strengths" can be ruled out because they include one or more of those items. That leaves "purpose and basic philosophy" as the correct response, as it correctly identifies that a mission statement should include a description of an organization's purpose as well as a summary of its basic philosophy.

Business

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Indicate whether the statement is true or false

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Through ________, marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data

A) data governance B) data modeling C) data mining D) data maintenance E) data marketing

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