The receiver assigns meaning to the language or graphics in an advertisement through a process known as ________

An example of curbstoning is:

a. when the respondents improperly fill out the questionnaire. b. when the interviewer fills out the instrument without interviewing the respondent. c. when the interviewer contacts respondents by phone and then records their observations. d. when the interviewer interviews respondents and records their observations. e. when the respondents are unreachable.

______, like ethics, is concerned with values guiding behavior.

A. Morality B. Loyalty C. Moral principle D. All of these are correct.