Negative advertising ______.
a. is strictly an act of desperation and typically signifies that the candidate using these ads is far behind in the polls
b. lacks any informational content, so it attracts only the least well-informed voter
c. is used only by challengers because presidents do not want to be seen as lowering themselves to such tactics
d. registers more quickly and is remembered longer than information from positive advertisements
d. registers more quickly and is remembered longer than information from positive advertisements
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Max Weber would most likely advocate which of the following approaches?
a. utilizing theory when conducting research b. limiting bias when conducting research c. using quantitative rather than qualitative data d. using qualitative data instead of quantitative data
6 In the view of Robert L. Lineberry, policy analysts focus on the _______________.
Fill in the blank(s) with the appropriate word(s).