Conventional marketing or sales messages begin with an effort to gain the audience's
A) attention.
B) money.
C) interest.
D) cooperation.
E) order.
Answer: A
Explanation: A) Conventional marketing or sales messages follow the AIDA model: attention, interest, desire, action. That model begins with getting the audience's attention.
Business
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In Rochdale Credit Union v. Barney, a lawyer persuaded his client to guarantee a loan. The relationship of solicitor/client leads to a presumption of
A) duress. B) mental incapacity. C) lack of intention. D) unconscionability. E) undue influence.
Business
None of the commonly used valuation approaches can assign a value to a company with no earnings
Indicate whether the statement is true or false.
Business