What are the three factors firms must consider as they develop an advertising strategy?
What will be an ideal response?
Firms must consider the message it wants to convey, the media available for conveying the message, and the extent to which the firm wants to globalize its advertising effort.
Business
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The only classifications used for descriptive studies are in the following three categories: 1 ) sales, 2 ) consumer perception, and 3 ) behavior studies
Indicate whether the statement is true or false
Business
PODs are attributes or benefits that consumers strongly associate
with a particular brand rather than with all products in the category. Indicate whether the statement is true or false
Business