To achieve integrated marketing, marketers need a variety of different marketing activities that consistently reinforce the brand promise

If an organization wants a group of individuals to function as a team, emphasis needs to be on

a. individual rewards, rather than team-based awards. b. team-based performance, rather than team-based rewards. c. individual rewards, rather than team-based rewards. d. a sense of company loyalty. e. team-based rewards, rather than individual rewards.

Which of the following is an environmental risk associated with establishing a foreign outsourcing facility?

A) slow turnaround time due to weak laws B) low morale from domestic employees C) high costs due to inadequate infrastructures D) high foreign employee retention rate