Which of the following types of differentiation relates to companies having better-trained personnel
who provide superior customer service?
A) channel differentiation
B) services differentiation
C) employee differentiation
D) image differentiation
E) product differentiation
C
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Kay and Jenny's, a restaurant, has implemented a new system that identifies and gathers information about its regular customers. It rewards the regular customers by giving them gift coupons and cash prizes
This is most likely an example of a(n) _____ system. a. organizational optimization b. profit maximization c. total quality management (TQM) d. customer relationship management (CRM)
A seller of a defective product cannot be held strictly liable if it can be proved that he or she took all possible care in the preparation and sale of the product
Indicate whether the statement is true or false