Why are measurable objectives important to the evaluation phase of the public relations process?
What will be an ideal response?
What are the advantages of measurable objectives? What are the disadvantages?
Answer: If objectives are not measurable, then how do we define success? However, the great
disadvantage is the uncertainty of how much change is possible. Research is the key to developing
realistic and measurable objectives. Because changing public behavior is a long-term process,
objectives should be stated in terms of building relationships or acquiring resources when possible.
You should evaluate progress as the plan progresses – and change objectives if necessary and
possible.
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Inspirational appeals are a way to conclude a speech
Indicate whether the statement is true or false
You can check for __________ by reading the main point,
mentally inserting "because" and then reading the subpoint to see if it makes a logical connection. Fill in the blanks with correct word