Sharon, an employee at Coral Triangle Inc, wants to inform the company's senior management that her high revenue-generating project is progressing well and may be completed before the scheduled date. Which of the following practices should she avoid when addressing the senior management through e-mail?
A. She should avoid using a more formal tone.
B. She should avoid using contractions like
"you'll" and "here's."
C. She should avoid using the direct approach to inform senior management about the goodnews.
D. She should avoid using words like "efficient," "progress," and "guarantee" in the e-mail.
B
Sharon should avoid using contractions like "you'll" and "here's" when addressing the senior
management through an e-mail. Writers should avoid using contractions, but they should not
use stilted language either.
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Although the success of a team, head coach, or star players is highly visible to consumers, it has limited influence on brand equity.
a. true b. false