When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?
A) expanded the length of the product line
B) expanded the width of the product mix
C) expanded the depth of the product mix
D) expanded the width of the marketing mix
E) used a filling-out strategy
B
You might also like to view...
Paterson Inc is a business that purchases computers, printers, modems, fax machines, software, and telecommunications equipment from several manufacturers and markets them as complete (bundled) customized systems to small businesses to meet their
specific needs. What type of channel intermediary is Paterson Inc? A) wholesaler B) value-added reseller C) original equipment manufacturer D) sales agent E) distributor
A localized campaign will result in the substantial benefits of cost savings and increased control
Indicate whether the statement is true or false