Analyzing ________ involves focusing on information needs, motivation and benefits, and potential resistance
A) your audience's needs
B) your purpose
C) medium choices
D) your desired outcome
E) the business result
Answer: A
Explanation: A) Because persuasion involves influencing your audience's thinking and behavior, the more you know about your audience, the more persuasive you can be.
Business
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Effective ________ pricing involves understanding how much value consumers place on the benefits they receive from the product and setting a price that captures that value
A) competition-oriented B) cost-based C) time-based D) customer-oriented E) marketer-oriented
Business
As they were originally designed, the 4 Ps were intended to be both distinct and independent from the other aspects of a marketing mix
Indicate whether the statement is true or false
Business