To exceed rather than simply meet customer requirements and preferences is to create customer_______

Which of the following is not a secondary source of market research data?

A) Census data B) Trade publications C) Focus groups D) Magazines

A negative coefficient of correlation implies that

A) on average, returns to such assets are negative. B) asset returns tend to move in opposite directions. C) asset return tend to move in opposite directions. D) None of the above because the coefficient of correlation cannot be negative.