A company that includes a blend of standardized and local elements in order to secure the benefits of their different marketing strategies is using a(n) ________ marketing strategy

Which type of resistance to change is most likely to occur when previous changes were not well understood or resulted in negative consequences?

A) Uncertainty B) Different goals C) Self-interest D) Lack of trust

Which of the following is not a tangible product?

A) Dining room set B) A pound of chicken C) A new car D) Computer repair E) Windows for your home