What is most likely the first major marketing decision that a retailer must take?

If a researcher makes a subjective judgment about classifying a response into a predefined category, the researcher is working on which aspect of the data editing process?

a. Courtesy and respect b. Accurate recording of answer c. Correct screening questions d. Reponses to open-ended items e. Probing for a deeper response

Stop-N-Go and Circle K–small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home–are ________

A) specialty stores B) convenience stores C) supermarkets D) hypermarkets E) off-price retailers