List and describe the three types of quality attributes that service marketers can use to illustrate the benefits of their services. Which quality attribute is most likely to be used with tangible products?
What will be an ideal response?
Search qualities are the characteristics of a product that the consumer can examine prior to purchase. It is the evaluative dimension most used with tangible products. Experience qualities are product characteristics customers can determine during or after consumption. Credence qualities are attributes consumers find difficult to evaluate even after the service has been experienced.
Business
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Indicate whether the statement is true or false
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