Which of the following is NOT an accurate assertion about word-of-mouth?
A) Word-of-mouth is a marketing tool.
B) Using word-of-mouth is more challenging than other promotional efforts.
C) Word-of-mouth relies on explicit channels to the consumer.
D) There is no formal mechanism for marketers to identify word-of-mouth channels.
E) Word-of-mouth is powerful because it has a high measure of credibility with consumers.
C
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Which of the following does not describe a Japanese negotiating team?
a. They allow insufficient time for the negotiations. b. They come to the negotiation table with a large contingent of people. c. They give concessions that are small. d. They need to get to know their business partners.