The scaling techniques commonly used in marketing research can be classified into ________ and ________

A toaster manufacturer who has invested $1 million in the business wants to set a price to earn a 20 percent return on investment, specifically $200,000. What pricing method should it choose?

What will be an ideal response?

Suppose the following rates are averages for banks in your area: interest checking accounts pay 1%,

savings accounts pay 2%, and one-year certificates of deposit pay 3%. All accounts are federally insured by the FDIC. The difference in rates can be explained mainly by A) maturity premiums. B) liquidity premiums. C) inflation risk premiums. D) default risk premiums.