List the six criteria used in creating brand elements
What will be an ideal response?
The six criteria are:
1. memorable
2. meaningful
3. likable
4. transferable
5. adaptable
6. protectable
Business
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The final step in the appraisal process is to:
a. reconcile the different approaches and arrive at a conclusion. b. average the values from the different approaches to arrive at a conclusion. c. assign values and estimate the total. d. justify the sales price.
Business
Which of the following is true with regard to mercantilism?
A) Mercantilism does not harm consumers. B) Mercantilism helps curb inflation. C) Mercantilism is superior to free trade. D) Mercantilism tends to harm firms that import.
Business