Explain how organization promotes comprehension, retention, and persuasion
What will be an ideal response?
Listening is easier when the listeners can tell where the speaker is going, and listeners who can
anticipate what is coming next will be more persuaded because they feel that they participated in the
construction of the argument.
Communication & Mass Media
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Visual brainstorming is probably most helpful in preparing
A) ideas for visual support. B) a speaking outline. C) a working outline. D) a formal outline.
Communication & Mass Media
The terms integrated communication or integrated and marketing communications are used to describe:
a. business integration. b. marketing agency integration. c. advertising, public relations, and marketing integration. d. consumer agency integration.
Communication & Mass Media